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A gelatin dessert mix, aptly named Jel Sert, was the foundation of the Jel Sert Company.

Since 1929, Flavor Aid drink mixes have been known for their great flavors, fun and value.

Pop-Ice, introduced in 1963, offers a unique freeze-at-home product.

Fla-Vor-Ice®, America’s #1 freezer pop, was born!

MONDO® Fruit Squeezers were launched by Jel Sert in 1991.

Jel Sert acquired Otter Pops®, a strong freezer pop brand on the West Coast.

Jel Sert had acquired the Wyler's brand in 1994 and introduced Wyler's Light in 2000.

Royal pudding, gelatin and no-bake cheesecake, along with My*T*Fine premium puddings, joined the Jel Sert lineup.


Jel Sert, 1926 The Jel Sert Company was founded in 1926 and remains privately held to this day. Jel Sert's first product was a gelatin dessert mix called Jel Sert, a name derived from combining "jelly" and "dessert". back to top


Flavor-Aid, 1929 The concept of powdered mixes was very popular in the 1920s, and led to the 1929 introduction of the Flavor Aid ® line of powdered soft drink mixes. back to top


Pop-Ice, 1963 The success of Flavor Aid in the 1950s led to the acquisition of the Pop-Ice® Company in 1963. Pop-Ice was a small company producing a unique freeze-at-home pop that offered the opportunity to enter an exciting new product category. back to top


Fla-Vor-Ice, 1969 The brand Fla-Vor-Ice® was introduced in 1969, to complement Flavor Aid, and quickly became the leading freezer pop in the United States. back to top


MONDO, 1991 MONDO® Fruit Squeezers were launched by Jel Sert in 1991. Strong promotions and national advertising have helped it become a well-known brand in the juice drink category. With the advantages of convenience and recyclability, MONDO provides more fun to children than the traditional juice-box. back to top


Otter Pops , 1996 Otter Pops® was acquired in 1996, and is the strongest brand on the West Coast. Today, Jel Sert produces and sells more freezer pops than any other company in the world. For more information, visit www.otterpops.com back to top


Wylers® / Wyler's Light®, 2000 Jel Sert acquired the Wyler's® trademark in 1994, giving it the number two and three brand names in the category. Wyler's Light, introduced in 2000, is well known for its low-calorie, sugar-free products. back to top


My-T-Fine / Royal, 2000 In December 2000, Jel Sert acquired the Royal® and MyTFine® brands, both of which have a strong and loyal following. The Royal brand, which includes puddings, gelatins, flan, and no-bake cheesecakes, dates back to 1925. MyTFine, a premium cook-and-serve pudding brand, was introduced in 1918. back to top

About Jel-Sert
The factory in West Chicago, Illinois, is Jel Sert's primary production facility. Jel Sert has always taken great pride in its operation, and this can clearly be seen with the high quality products that they consistently market. The entire facility is inspected regularly by the American Institute of Baking (AIB) and holds an extremely high rating. It also meets the incredibly high sanitary standards set by the pharmaceutical industry. Jel Sert utilizes their unique manufacturing capabilities and significant production capacities to help pharmaceutical and food companies expand their existing product lines and brands with new, novel formats. The manufacturing of pharmaceutical and nutritional items is a quickly expanding portion of the business.

For over eighty years, generations of families have enjoyed Jel Sert products. Quality, flavor, fun and value have always been and will always be the guiding principles at the Jel Sert Company.

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